Daniel Lorenzetti and Juan Garcia

Building on their successful “late break” presentation at SXSW Interactive 2010, Daniel Lorenzetti and Juan Garcia will discuss “transmedia storytelling” and its profound implications for politics, marketing, and all forms of entertainment. Transmedia storytelling uses multiple forms of media and media outlets, concurrently, to advance and enhance a narrative. Done well, transmedia storytelling is a truly immersive and participatory media experience. Join us for an overview of prominent transmedia initiatives that have made their way into mainstream entertainment and commerce.

Daniel Lorenzetti is a digital creative and an award-winning documentary photographer (The Birth of Coffee published by Random House) and writer (The Mercuri Cycle). He has navigated many creative careers from owning an advertising agency to serving as executive editor of a magazine to working for public television as an investigative reporter. He also confused his parents by briefly serving as an Air Force Academy cadet, and earning English and Economics undergraduate degrees. He then completed an expensive law degree and master’s degrees in Journalism and Counseling Psychology. You can find Daniel on Twitter: http://twitter.com/tmmatrix

Juan Garcia is an award winning new media producer and strategist focused on the convergence of emergent technology in entertainment and communications. As a New Media Manager for The University of Texas at Austin’s Faculty Innovation Center, he has helped develop and launch a series of digital media campaigns and curricula. He has served on the board of directors for the Austin Museum of Digital Art, Mobile Film School and the Austin School of Film, and currently sits on the Texas Exes Marketing Committee. A born storyteller and passionate futurist, he has previously spoken about new media trends for Apple, CNN, and the World E-Democracy Forum in Paris, France. You can find Juan on Twitter: http://twitter.com/JGarcia3rd

• WHAT: The Austin Forum on Science, Technology & Society
• WHEN:   Tuesday, November 9 at 6:30pm / Get there early! Networking reception starts at 5:45pm
• WHERE: AT&T Conference Center Amphitheater (Room 204) / 1900 University Ave.
• COST: Free and open to the public

PARKING: Free parking is available on the street or in the surface lot at MLK and Congress after 5:30pm-about two blocks to the AT&T Conference Center. Garage parking is available at the AT&T Conference Center for $7 (go to Gabriel’s to purchase your $7 voucher). Bicycle racks are located at the AT&T garage entrance on 20th Street; motorcycle parking is available by the Harry Ransom Center on 21st Street.

RSVP: info@austinforum.org

WEBSITE: www.austinforum.org

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