due: feb 23February 27
value: 5%
Techniques of the observer, making sense, and the violence of order
This assignment will extend your exploration of the everyday world through observation, notation, and representation. You are asked to observe a location of public gathering or passing (an arcade, a bar, a coffee shop, a mall, etc.). Try to go to this place more than once and stay longer than fifteen minutes. Map this place into google maps and create a scrapbook entry. For this assignment I don’t want you to take any photographs but rather to find images (from newspapers, the internet, magazines) that can be used in a collage. The point is to explore the way that non-specific photographic elements can be used to illustrate, ’embellish,’ and extend your observations.
Think of Hoggart’s descriptions of the milk bar as an example:
“One supposedly striking portent of the journey in to the candy-floss world is the habitual visitor to the new milk bars, ‘the juke box boy’ . . . Milk bars are themselves symptomatic: they ‘indicate at once, in the nastiness of the modernistic knick-knacks, their glaring showiness, an aesthetic breakdown so complete . . . Patrons are mostly ‘boys between fifteen and twenty, with drape suits, picture ties, and an American slouch. . . Their amin reason for being there is to ‘put copper after copper into the mechanical record player’ . . . Records are played loud: the music ‘is allowed to blare out so that the noise would be sufficient to fill a good sized ball room’. . . . Listening to the music, ‘The young men waggle one shoulder or state, as desperately as Humphrey Bogart, across the tubular chairs’ . . . Compared even with the pub around the corner, this is all a peculiarly thin and pallid form of dissipation, a sort of spiritual dry-rot amid the odour of boiled milk. Many of the customers – their clothes, their hair styles, their facial expressions all indicate – are living to a large extent in a myth world compounded of a few simple elements which they take to be those of American life.” (Hoggart in Storey 2006: 33).
note: This passage is just over 200 words.
Deliberate in terms of mass culture and trends. You might consider going to a place that is not familiar to you, where you even maintain some disdain or contempt for the kind of culture that you’re observing. If you were doing something on youth culture, you could consider juxtaposing youth culture to your own experiences. Think about Hoggart’s idea of the ‘chains of cultural subordination’ and creativity (or the lack of it). Are we looking at people who are caught up in a swell of consumer culture or mass produced culture or is this somehow authentic? What does authenticity mean, anyway?
Remember you are not taking photographs in this space but you will nonetheless be scrapbooking your assignment. Part of the challenge will be the inclusion of collage elements, documents, embellishments, etc. If you go to a public park, you might seek out images in a magazine (perhaps even drawing attention to the difference between an idealized version of this location and the location you visited). Cut in parts of a map or a napkin from the cafe. Consider how the addition of these elements can add to your observation. Don’t add elements if they don’t extend or add to your observations.
As always you also have recourse to a metacommentary that can help to provide direction and commentary on the reading of your scrapbook. You should have around 500 words of written text (in total, including the metacommentary). This is only worth five percent of your grade so you need to be frugal with your time. The more focused you make this assignment the easier it will be for you.